all_in_chocolate wrote:That's so 2003...
De Beers made a killing with that ad campaign, by the way.The campaign was a massive success, increasing diamond sales by up to 15% and winning the ad industry’s prestigious Gold EFFIE Award.
Decided to look into what the fuck an EFFIE award was, and boy did it not disappoint.
Look at this shit. They not only tell you about manipulating people, but they show you exactly how they do it. What research and effort went into it, etc. Fucking amazing if you ask me. You know how when you were a kid and always loved the pictures of cross sectioned shit like a cruise ship, battle ship, airplane, tank, submarine, etc? This is the fucking adult version of that shit.